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Which Type of Merchant Services Is Right for Your Business?

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Your business is unique.

It requires a business plan that is tailored to achieve your company’s goals. It entails settling on the perfect blend of advertising, marketing, and public relations channels to adequately promote your goods or services. And it calls for strategies for pricing, funding, and expansion that are uniquely designed for its needs.

So why acquire a merchant account that is not specific to your business?

Today’s merchant services providers can furnish you with equipment, software, and processing capability that are all personalized to fit whatever business you’re in. Here are some examples of business sectors that can benefit from customized merchant services solutions.

Retail Storefronts

You need to be able to process your customers’ purchases quickly and safely in order to maximize traffic in your store. You should also consider features such as networking, one-key re-authorization, and no-show flag to help transactions run more efficiently. There are numerous flexible platform solutions and comprehensive reporting packages available that can be modified to your business’s needs.

Restaurants

You have a leg up on the competition if you accept credit and debit cards – and if you operate a quick-service eatery, you don’t necessarily need signatures to process them. You can fashion your systems to give you the ability to allow post-processing tips to be added on, combine a bar tab with a meal bill, or separate one bill onto several cards. Be sure to acquire a system that can track payments individually or compile them into reports for trend identification and back room accounting functions.

Grocers

For your customers’ convenience, you may want to install checkout keypads and swipe terminals with signature-capture capability. Make sure that your merchant account interfaces seamlessly with your inventory management system. And if you want to, you can add on equipment that can print coupons or oversee loyalty card programs.

Gas Stations

Today’s drivers don’t want to deal with pumping gasoline and walking to your service counter to pay. But there are numerous systems available that let the customers insert their bank or gas company credit card, fill their tank, and get a printed receipt without requiring a signature. You can also set up your interface to accept fleet transportation cards as well.

Service Businesses

There are many different types of service providers, so it is vital that your merchant account be configured for your particular kind of business. If you frequently process payments away from your home office, you should invest in wireless processing devices that can authenticate payments on site. These types of merchant accounts can join together your transactions with your accounting software at your base of operations.

Financial Institutions

Because this business sector is unique, be sure to partner with a merchant services provider that understands the products, services, and regulations of the financial marketplace. Adorning your teller counters with swipe terminals and linking them with back office software can facilitate a wide variety of transactions. Furthermore, today’s processing networks are as secure and safe as those used by banks and credit unions.

Hotels, Resorts, and Bed-and-Breakfasts

Merchant accounts designed for the hospitality industry can coordinate front desk activities and on-property transactions with back office operations. You can order a reporting package that is expressly designed for small, medium, and large hospitality sector properties. But be sure to obtain a merchant account that provides seven-day-a-week, round-the-clock client support and service – because hotels never close.

Government Agencies

You don’t have to be as big as Uncle Sam to enjoy the ability of processing credit card payments. Just make sure that the reporting systems are transparent and detailed enough to satisfy the requirements of your municipality. These days, there are specialized merchant accounts that are configured to serve everything from utilities, public assistance, and child welfare agencies to transportation, employment, and taxing entities.

Ecommerce

If you sell products or services over the Internet, you can obtain a merchant account that incorporates shopping cart and checkout technology for your customers’ convenience. Plus, these systems are paired with software that allows business owners to view their transactions online whenever they need to. But it is essential that you secure a merchant services provider that cannot only process transactions within seconds, but also does it securely.

Business-to-Business

An efficient B2B merchant account can let you say goodbye to paper invoices and credit card slips. Your clients will love the idea of paying for your services or goods with credit cards rather than having to break out the company checkbook. Many of these systems also have software that can track overdue accounts, monitor payment plans, and offer fraud protection.

Most of these merchant services come with packages that vary by periodic rate, transaction fee, equipment options, and value-added services. So there’s no reason to settle for anything less than a merchant account that suits the unique needs of your business.

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